Apr 28, 2020
Jodi Bondi Norgaard joins the show this week to share
the story behind an ‘aha’ moment in a toy store with her daughter
that led her to a lifetime mission of shaking things up and
breaking gender stereotypes in the toy industry and beyond. Jodi is
the founder of Dream Big Toy Company and created the award-winning
Go! Go! Sports Girls line of dolls, books, and apps to show both
girls and boys that it’s okay to be who we are and not apologize
for our own uniqueness. Jodi talks about how her empowering girls
and fighting traditional gender stereotypes ended up being her
biggest challenge in business, and the many ways she harassed her
inner badass to overcome these obstacles.
What You Will Hear in This
- ● While in a toy store with her daughter, Jodi
noticed that the products being marketed to young girls promoted
appearance and sexiness rather than embracing intelligence,
uniqueness, and athleticism.
- ● Even though Jodi knew nothing about design or the
toy industry, she was a true badass and taught herself the
business. Two years later, she took a rough draft and had her first
- ● The Go! Go! Sports Girls line encourages girls to
be healthy rather than focus on fashion, being a princess, and
their body image.
- ● Jodi shares how she got through the challenges of
others doubting her and telling her the industry wasn’t fully ready
for a toy such as the Go! Go! Sports Girls line.
- ● Jodi knew creating the dolls wouldn’t change the
world completely, but it was an important ingredient to show little
girls (and boys) that they don’t have to just sit back and be
- ● Jodi is very active in speaking all over the
world to encourage corporations and organizations to challenge
gender stereotypes and dream big.
- ● Jodi had the honor of being invited to the White
House in 2016 along with a select group of other women moving and
shaking things up in the toy industry.
- ● Jodi shares what it was like for her to get her
product in 150 Wal Mart stores.
- ● Launching a true girl empowerment product had
never been done, and there was nothing to go off of.
- ● Why the toy industry needs to not only create
diversity in the products but the hiring of the people that make
and market those products. Especially since most often, it’s the
women that are doing the purchasing and decision making!