Jun 29, 2021
Brianca Johnson always had a passion for digital marketing. After receiving her masters degree in marketing and with the goal of becoming the Chief Marketing officer for Target, Brianca started her side hustle as a marketing and launch strategist to help her build and sharpen her skills. Amidst a few years of job hopping and searching for the right position, she realized that her side hustle was truly her passion. Brianca built her career while working with several local and national organizations where she used her masters degree in marketing and advertising communications to develop strategies and digital marketing campaigns to connect businesses with the people who need them the most. In July 2020, Brianca left her position as Digital Director for a national nonprofit organization to focus, full time, on her business where she helps women entrepreneurs leverage their existing expertise to map, message, and market an offer they love (and that sells!). After just six months, BJ&Co. generated its first six figures in revenue and Brianca was able to help her top 6 clients generate more than $240,000 in revenue. Brianca is on a mission to transform the lives of women and help them build businesses they love with clients they love." Brianca is a big sister, launch strategist, and CEO of Brianca Johnson & Co (BJ&Co.).
What You Will Hear in This Episode:
Brianca’s personal journey
Transitioning through jobs while still having the underlying passion for her marketing business
Motivation to start Brianca Johnson & Co. (BJ&Co.)
The village of women that influenced Brianca’s passion for entrepreneurship
The importance of building and understanding the systems of your business
Helping women show up as their authentic selves
Being vulnerable and authentic
Learning and lessons learned through experience and trial and error
The evolution of entrepreneurship
Lessons learned from clients
Tips for growing your authentic business
Bridging the gap between your expertise and the value that you bring
Quotes:
“I knew what I wanted my life to look like but I didn’t know how to get there.”
“Knowing what parts of you, what parts of your business really build a bridge of connection with your ideal clients was the game changer for me.”
“The more that we see people unleash their power and be their full selves, the more empowered we are to unleash our power and be our full selves.”
“I can build a life that has freedom and that has flexibility by leveraging my gifts, my talent and my expertise.”
Mentioned:
Socials:@thebriancajohnson
Not Done Yet! Amazon
Fb @Bonnie.Marcus
LinkedIn: @Bonniemarcus
Twitter: @selfpromote
IG: @self_promote_