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Badass Women at Any Age

Jul 6, 2021

Raised with a no limits attitude, Kathy Goughenour learned early on that she could do anything she wanted to do.  Earning a Masters degree while working at a fortune 500 company, Kathy was motivated to branch out on her own and prove her worth after her boss tried to belittle and place limits her potential. After finding the courage to say “bye-bye” to her corporate marketing career, Kathy Goughenour built a 6-figure Virtual Assistant business from her tiny house in the middle of a forest.  Today, she teaches professional women how to create their own work-at-home Virtual Assistant and Virtual Expert® businesses so they too can enjoy the freedom, flexibility, and financial security they desire and deserve.

Kathy and her Expert VA® and Virtual Expert® Training programs have been featured in Forbes, The Huffington Post, Good Housekeeping, All You, and The Wealthy Freelancer. For more information, visit

What You Will Hear in This Episode: 

Kathy’s no-limits upbringing as a double preacher’s kid

Tragedy and survival

Landing a job and getting an education with a fortune 500 company

Starting her own virtual assistant business

The “I’ll show you” attitude 

The power of our mindset

The effects of COVID on the business of virtual assistants

Controlling and managing rapid growth

Taking risks, Internalizing labels that others put on you, Vulnerability

Communication and staff camaraderie

The issue of confidence

Top advice on how to find clients.  Research and conversations

Showing up authentically.


“What one woman can do, another can do.”

“Everything anybody has told me I cannot do, that I really wanted to do, I just did it anyway.”

“When more women are wealthy we will have a more loving world, because women create stronger communities, give back to their communities and I want to help women create wealth for themselves.”

“I strongly believe in having a business coach.”


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