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Badass Women at Any Age

Sep 14, 2021

Bernadette Smith started her Badass entrepreneur journey taking long lunches in front of the state house in Boston when gay couples were fighting for their rights, opposing the proposed amendment of the constitution to ban same sex marriage.  Through her work as CEO of Equality Institute, she is intentionally making the world a better place, helping organizations become more diverse, equitable, and inclusive.  Bernadette is an award winning author of 4 books, her latest, Inclusive 360, will be released September 21st.  Her work has been featured in USA Today, The NY Times, The Washington Post and Fast Company.  She has appeared on CNN, The Today Show, the BBC and NPR.  Bernadette was named one of Chicago’s notable LGBTQ executives by Crain’s Chicago Business.

What You Will Hear in This Episode: 

Bernadette's personal story

How Bernadette began her business 

Imposter Syndrome: Feeling like a fraud after going through a divorce.  

The importance and the fears of being authentic

Building her business in a comprehensive and personal way

Mindset work and tools to help keep grounded, productive and honest

Embracing the role of a leader and empowering others to do the hard work in equity, inclusion and authenticity

Reflection and mindfulness.  The process and challenges of helping companies incorporate 360 inclusive practices. 

Responsibility and advice on how to intentionally use privilege and power for inclusion.


“I wanted to create spaces where people can feel like they can be authentic as they move through the world.”

“It’s my responsibility to lift others up who have fewer advantages than me.”

“GenZ does not have a dominant race.”

“It does require intention to make sure that we are using our own power and privilege to lift others up and create greater equity.  It doesn’t happen by accident.”


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