May 31, 2022
Upon graduating from college Becky Robinson happily focused on her marriage, home and raising her children. After turning 40 she shifted her focus from homemaking to business. Motivated by her love of helping people, a flexible work/life balance and her experience in social media, Becky’s ambition led her to create a company that combined all of these elements. Becky is the Founder and CEO of Weaving Influence, a full service marketing agency that specializes in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers and thought leaders. Since launching a decade ago, the firm has provided a wide range of services to help their clients launch over 150 books, enabling authors to build their brand, acquire more business customers and increase book sales. This past April, Becky published her own book called Reach! Create The Biggest Possible Audience for Your Message, Book or Cause, which shares how to create the biggest possible audience for your idea, book, business or cause. Becky holds a masters in Intercultural Studies from Wheaton College and received her BA in English Creative Writing from Miami University. What You Will Hear in This Episode:
Becky’s personal story.
Launching Weaving Influence.
Inspired to think bigger by Whitney Johnson.
Lessons learned early on about starting your own business.
Values, culture and service.
Challenges faced. Hiring and cultivating the right team.
Writing and publishing her first book.
Tips on getting published.
Advice on finding a PR partner.
“I wanted to build my business in my own way, furled by my own metrics for success and my own values.”
“I would rather, at 10 years, own my own business completely, than to have chosen to take on investors who could dictate how I wanna run my business.”
“I’m capable of more than I had ever imagined.”
Gendered Ageism Survey Results
5 Tips to own the superpower of your age
Purchase my book Not Done Yet on Amazon:
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