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Badass Women at Any Age

Oct 26, 2021

After losing her 20 year old brother to cardiac arrest in his sleep, Nancy Duitch’s life changed forever.  Learning that her family had a, not so rare,  genetic syndrome that would impact her throughout her lifetime, Nancy delved into wellness,  beauty and skincare products that would become an incredibly successful career.  As the founder and CEO of Sera Labs and CSO of the wellness division of CURE Pharmaceutical Nancy, Nancy has over 30 years experience as an entrepreneur and leader in the consumer products industry.  She has founded and developed several diverse businesses from startup to public company level and she has executed state of the art campaigns generating over 3 billion dollars in revenue for some of the most well loved consumer brands.  In just 2 short years after the start of Sera Labs, Nancy brokered the sale of that company to CURE Pharmaceutical.  She will continue as the CEO of Sera Labs as well as assume the additional role of Chief Strategic Officer of CURE Pharmaceutical.  Nancy is also passionate about and heavily involved in several philanthropic activities supporting children in need  After losing two siblings to sudden cardiac death when they were in their 20s, Nancy and her mother embarked on a mission to educate and raise awareness and resources to help fight sudden death in children and young adults.  In 1995 they founded the Cardiac and Arrhythmia Research and Education Foundation which continues to play a critical role in supporting thousands of patients and their families. 

What You Will Hear in This Episode: 

Nancy’s personal journey and the devastation and impact of losing 2 siblings to cardiac sudden death

Getting heavily involved in wellness and skincare and the direct response world. Biggest challenges: The lack of respect that women got in business in the 80s and 90s, especially if you are a tough business woman.

Overcoming the challenges.  Never quitting, being able to evolve and make quick pivots.

The importance of resilience and awareness.  Knowing and understanding what your vision is when opportunities come.

Making commodities novel and simplifying complicated products and messages.

Nicole Kidman as a strategic partner

Embracing mentors and constructive criticism.


“If you never quit and you keep down a path and put the blinders on you will win at the end of the day.”

“I hire to my weaknesses.  I know what my weaknesses are and I think most women do.”

“Never quit on anybody.”

“One of the most difficult things to do is to take a complicated product, a complicated message and simplify it.”

“I had to climb the ladder myself, but to do that you’ve got to take some risks.”

“My best talent is having a great team.”



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