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Badass Women at Any Age

Nov 30, 2021

As the country’s leading male business expert on advancing women and engaging men, Jeffery delivers keynotes and workshops at leadership conferences and company meetings. As a gender strategist, he consults with senior leaders to move from concept to execution on the three simple reasons to invest in women: growing revenue, improving operating profit, and enhancing company reputation. Jeffery  is the President of YWomen. A strategic Consulting Company focused on helping men and women understand and unleash the power of women in organizations and the marketplace. He is also the author of Why Women: The Leadership Imperative for Advancing Women and Engaging Men and Selling to Men Selling To Women. He is the former Director of adversity strategy for the Coca-Cola company. What You Will Hear in This Episode: 

Jeffery’s story and journey to doing the work of women empowerment

What Jeffery learned from the experience of being the only man in the room at Coca Cola women's leadership forum

The McKinsey women and workforce studies

The importance of asking women who work in our companies what they want to succeed

Building allies in women empowerment

How the pandemic has affected gender equity

Things that are going to help advocate for gender equity


“The most valuable thing you learn is when you listen.”

“76% of companies agree that gender equity is good for the bottomline. Only 17% hold people accountable.”

“People have to believe that the system is fair and equitable.”

“Many people think about gender equity but fail to take action.”

“Listen, learn, lead and take the will.”


The McKinsey women and workforce studies

Why Women: The leadership Imperative to Advancing Women and Engaging Men

Selling to Men Selling To Women 

Gendered Ageism Survey Results

Forbes article

5 Tips to own the superpower of your age

Not Done Yet!

Not Done Yet! Amazon

The Politics of Promotion

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