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Badass Women at Any Age

Jul 26, 2022

As a young girl, Nancy Shenker loved reading books that featured strong women who were breaking the mold and achieving greatness. Naturally self motivated and inspired by both of her parent’s strong examples, Nancy successfully climbed the corporate ladder and at 48, decided to leave the C-suite world and invest in herself.  A self proclaimed rule breaker, Nancy is a marketing innovator, brand builder, writer and speaker. She has dual citizenship in the analog and digital world. A  brand growth consultant and content strategist/writer, she established her own business, The ON Switch, in 2003.  She is a champion of cross-generational collaboration and published the Silver Hair Playbook: How to Be a Bad-Ass Over 50, as well as An Irreverent Guide to Dating Over 50.  Nancy is a former C-level executive at Citibank, MasterCard International and Reed Exhibitions. She's written eight books and publishes a tech site, Embrace the Machine, and travel site Bleisure Living.  She is a member of the Forbes Agency Council, the Rolling Stone Culture Council, and wrote a column for Inc called Bots and Bodies: The Human Side of Tech.  Nancy is on her 6th  professional and personal reboot. She has two grown daughters, two grandkids and although she keeps her suitcase in Scottsdale, she is a digital nomad, splitting time between coasts and traveling as often as possible.

What You Will Hear in This Episode: 

  • Nancy’s story
  • Challenges of leaving the corporate world and starting your own business
  • Lessons learned
  • Resilience 
  • Aging and technology
  • Silver Hair Playbook: How to Be a Badass Over 50
  • The benefits of hiring older people
  • Dating advice over 50
  • Lessons learned from online dating
  • Being a lemonade make


“You can never be afraid to reinvent yourself.”

“It's so important to really stretch ourselves, get out of our comfort zone and try new things.” 

“It's the little stuff that ultimately adds up. If you do one little thing every day, that's still 365 things at the end of the year.”

“I was marginalized because everybody assumed that youth equaled digital savvy.”

“Branding is very important. The first impression is powerful.”

“We have to own our aging and be proud of our aging and educate the people around us that being older means being experienced and being resilient and having thick skin and sometimes being even more flexible than younger people because we've lived a lot of years and we've done a lot of stuff and we have a better sense of what it is that we really want to do with our lives and our careers.”.

“Be fearless, talk to strangers, make new friends, wherever you go and embrace the moment.”



IG @theonswitch

The Power of Regret by Daniel Pink

Gendered Ageism Survey Results

Forbes article

5 Tips to own the superpower of your age


Purchase my book Not Done Yet on Amazon: 

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